As we trek towards the end of this financial year, how are you going with this year’s budgeted revenue? Did you achieve the number you were aiming for? If so, congratulations. If not, don’t fret, there’s still time.
And even if you don’t quite get the new business in under the wire, if you do some serious work between now and June 30, you’ll be starting FY17-18 in a better place.
So the only question you need to truly nail is…
Who is My IDEAL Customer?
When you’re first, first starting out it’s really tempting to take any customer that comes to the door. And those first customers get your business off to a flying start.
But if you’re like most businesses, you’ve probably morphed a bit along the way. If you don’t keep track of who your real ideal customer is and you’ve built a business out of servicing anyone with a pulse and wallet, sooner or later, you might find you don’t want to go to work any longer because it just doesn’t feel right for you or (and this would be so much worse in my opinion), you’ve built a business of customers you don’t actually like. Dealing with that and them on a daily basis, well, that would be truly awful.
So, no matter where your business is at the moment, stop and…
Ask Yourself The Following Questions
* which client have I most enjoyed working with over the last year
* what made working with them special (was it the person, the job, the outcome?)
And then do that for another 3-5 clients you’ve enjoyed working with.
See if you can pick similarities in the experiences you’ve had. It might take a couple of minutes, maybe even half an hour, of really looking to find those similarities. But when you do, it’s usually a real light bulb moment.
Only Then Can You Ask The Next Three Questions
These are the questions that everyone wants to get to first when they think about growing revenue.
- How do I find more customers/clients?
- What is the main offering I should focus on for clients
- How do I ensure I’m delivering what my clients need
This time though, you’ll be answering them solely with the aim of finding more of those perfect ideal clients – the ones you really enjoy working with.
Who’s Our Ideal Client?
If you’re wondering who our ideal client is – it’s a business owner who’s most likely been in business for a couple of years or who’s come straight from corporate and is used to being able to pick up the phone and have things just happen for them (like IT problems sorted, meeting arrangements made, phone calls looked after). They love their business and in fac, they’ve probably set out to change the world (at least in the eyes of their clients) through their business offering. Last and by no means least, they’re interested in growing their business and finding ways to get more done each day with limited time and wanting to claw back just a bit more life balance.
If we can help you grow your business by allowing you to focus on the things that really matter, like finding and servicing your ideal clients the way only you and your business can, we’d be delighted to chat. You can call us on 1300318 680 or you can drop us a note.